Build Your AI Brand Assistant
Your team avoids creating content. They're scared of brand guidelines.
You're stuck reviewing everything. Bottlenecked. Frustrated.
Solution: Build an AI assistant that helps everyone create on-brand content confidently.
No more fear. No more bottlenecks. Just great content.
This shows you how.

by James Walker

How to Build It
Four steps:
Brand Assets
Upload style guides, examples, templates, approved messaging
Platform
Choose ChatGPT Projects, Claude Workgroups, or Copilot Studio (use what your team already knows)
Voice
Define your communication style: Professional? Casual? Bold? Friendly?
Memory
Enable persistent memory so it remembers everything (this is crucial - most people skip this)
Done. Your AI becomes a brand expert that never forgets.
Memory Matters
Without memory, your AI forgets everything. You start over every conversation. Waste time re-explaining your brand.
Solutions:
  • ChatGPT Projects → Dedicated workspace
  • Claude Workgroups → Team collaboration
  • Copilot Studio → Custom AI agents
Result:
AI gets smarter over time. Learns your preferences. Team builds on each other's work. Consistent output across all content.
Memory = the difference between goldfish and expert. Don't skip this step.
What It Creates
  • Client communications → emails, proposals, reports, contracts, follow-ups
  • Marketing content → social posts, blog articles, presentations, newsletters, case studies
  • Internal docs → training materials, process docs, team communications
  • Any format → HTML, Word, PDF, PowerPoint, Google Docs, Notion
24/7 brand expert for your entire team. Works wherever you work.
Prompts That Work
Client Work:
'Help me write a proposal for [client type]. Use our brand voice - professional but approachable. Include our key differentiators.'
Marketing:
'Create a LinkedIn post about [topic]. Make it sound like us - confident but helpful. Add a clear call-to-action.'
Internal:
'Draft an email to the team about [update]. Keep it informative but engaging. Match our internal communication style.'
Key: Say 'help me create' not 'check this.' AI becomes creative partner, not critic.
Be specific. The more context you give, the better the output.
How It Works
An AI assistant streamlines your team's content creation workflow into three clean steps:
1
1. Ask → 'Create a client proposal for a tech startup. Include pricing, timeline, and our process.'
2
2. AI Creates → Headlines, messaging, structure, even suggests improvements to your approach
3
3. Export → Word, PDF, HTML, PowerPoint. Ready to send or present.
Bonus: AI learns from feedback. Tell it what worked, what didn't. Gets better every time.
Result: Team goes from 'Is this right?' to 'This is great.' Confidence replaces anxiety.